Never quit
Stand out

Augusta Store was born out of love, and out of a belief that life's hardest moments can become proof of how strong we really are

It started with two friends who decided to bet on themselves
One brought the vision, the other built its foundations
No guarantees, just an idea they refused to leave behind

Our first collection, Cabeça Dura, takes its name from the Portuguese for “hard-headed”
For us, it means turning pressure into purpose and refusing to be talked out of your own path

That spirit remains behind our graphics
The Real brings together our original designs, The Twist introduces a new direction, and Own the Winter carries the attitude into hoodies, joggers and headwear

Resilience, stubbornness, positivity and individuality
For the dreamers who never quit and the people with something of their own to chase

If that sounds like you, you're already one of us